New season, new voices.

As I begin shaping my Fall/Winter 2025 collection, I’m thrilled to welcome two incredible creatives into my world: Philippe Manh Nguyen as Artistic Director, and Zachary Bouchard as Creative Director.

This new chapter means a lot to me. It’s a step toward deeper storytelling — more collaborative, more intimate, and more intentional. I’ve worked with Philippe for years; his eye is both raw and poetic, and I trust him completely to lead the visual expression of the brand. Zachary brings a powerful sense of narrative and structure, helping to connect the collection’s inspirations with clarity and emotion.

We share the same desire: to tell stories that matter. Fashion, to me, is a language — and with them, I feel like we’re rewriting the grammar.

The collection is still in the making, but I can’t wait to share what we’re building together. Coming Fall 2025.

— Guillaum